CEN/TS 16555-6 TECHNICAL SPECIFICATION SPECIFICATION TECHNIQUE TECHNISCHE SPEZIFIKATION December 2014 ICS 03.100.40; 03.100.50 English Version Innovation management - Part 6: Creativity management Management de I'innovation - Partie 6 : Management de la Innovationsmanagement - Teil 6: Kreativitatsmanagement créativite The period of validity of this CEN/TS is limited initially to three years. After two years the members of CEN will be requested to submit their comments, particularly on the question whether the CEN/TS can be converted into a European Standard. CEN members are required to announce the existence of this CEN/TS in the same way as foran EN and to make the CEN/TS available promptly at national level in an appropriate form. It is permissible to keep conflicting national standards in force (in parallel to the CEN/TS) until the final decision about the possible conversion of the CEN/TS into an EN is reached. CEN members are the national standards bodies of Austria,Belgium,Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Former Yugoslav Republic of Macedonia, France, Germany, Greece, Hungary,Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Siovenia, Spain, Sweden, Switzerland, Turkey and United Kingdom. ces EUROPEANCOMMITTEEFOR STANDARDIZATION COMITEEUROPEENDENORMALISATION EUROPAISCHESKOMITEEFURNORMUNG CEN-CENELECManagementCentre:AvenueMarnix17,B-1000Brussels @2014CEN All rights of exploitation in any form and by any means reserved Ref.No.CEN/TS16555-6:2014E worldwide for CEN national Members. CEN/TS16555-6:2014(E) Contents Page Foreword Introduction 1 Scope.. 2 Normative references 3 Terms and definitions 4 Understanding creativity within an organization . 5 Creative leadership and setting policy.. 6 Managing the creative process 6 7 Types of creative ideas . 7.1 General. 7.2 Ideas identifying a need . 7.3 Ideas identifying a solution .. 8 Encouraging participation in idea generation - motivation.. .8 9 Evaluation and selection of ideas .9 9.1 Idea generation . 9.2 +.0 Collecting ideas . 9.3 Selecting and refining ideas . .10 10 Documentation and intellectual property... Annex A (informative) Case studies .. .12 A.1 Case study 1 - Sourcing ideas from end users. 12 A.2 Case study 2 - Adapting an idea from outside the organization... 12 A.3 Case study 3 - Collaborating with an external partner.. Bibliography 2 CEN/TS16555-6:2014(E) Foreword Management", the secretariat of which is held by AENOR. Attention is drawn to the possibility that some of the elements of this document may be the subject of patent rights. CEN [and/or CENELEC] shall not be held responsible for identifying any or all such patent rights. This document is not intended for the purpose of certification The CEN/Ts 16555 series consists of the following parts with the general title Innovation management 一 Part 1: Innovation Management System; Part 2: Strategic intelligence management; Part 3: Innovation thinking; Part 4: Intellectual property management; Part 5: Collaboration management; Part 6: Creativity management; Part 7: Innovation management assessment. Part 7 is in preparation According to the CEN-CENELEC Internal Regulations, the national standards organizations of the following countries are bound to announce this Technical Specification: Austria, Belgium, Bulgaria, Croatia, Cyprus Czech Republic, Denmark, Estonia, Finland, Former Yugoslav Republic of Macedonia, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom. 3 CEN/TS 16555-6:2014 (E) Introduction Innovation is the implementation of a new or significantly improved product, service, process or working practice. This includes new marketing methods and business models. The critical step on the road to innovation is the idea or inspiration